Whatever You Think, Think the Opposite

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From Publishers Weekly Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nu...
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Giới thiệu Whatever You Think, Think the Opposite

From Publishers Weekly

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
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Công ty phát hành Penguin Random House
Nhà xuất bản Penguin Random House US
Ngày xuất bản 2006-03-10 07:00:00
ISBN-13 9781591841210
Kích thước 17.5 x 11.9 x 1.5
Loại bìa Paperback
Số trang 144
ISBN-10 9781591841210
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Giá
256.000đ
169.000đ
Lượt bán
104
393
Công ty phát hành
Penguin Random House
Hachette Book Group
Nhà xuất bản
Penguin Random House US
Hachette Book Group
Ngày xuất bản
2006-03-10 07:00:00
2011-04-28 15:38:59
ISBN-13
9781591841210
9780316057905
Kích thước
17.5 x 11.9 x 1.5
104 x 170 x 25 mm
Loại bìa
Paperback
Mass market paperback
Số trang
144
304
ISBN-10
9781591841210
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